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Wednesday, June 04, 2008

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Why Malaysian Super League does not attract audience

Posted by: miniaturz
FAM officials and State FAs are always wondering why our MSL is not attracting audience while EPL drives football fans crazy.

If you look at the successful leagues - EPL, Italian Seria A, Spanish Primera Liga, German Bundeslige and Japanese J-League, they all have 2 factors in common - strong and far-sighted football administration set-up and very successful national football teams which has made impact either at the World Cup or Olympics.

When you have stars from a successful national team playing in your own league, fans will be interested to see how to perform for club sides. When you have foreign stars from successful national teams playing in your league, you know ESPN will pay you big bucks just to telecast your league matches live to the world.

Malaysia on the other hand is trying to "advertise" its league with unknowns who are struggling to beat even South East Asian minnows, and FAM is wondering why many fans prefer the EPL to the MSL.

Get your equations right - build a successful national team that at least qualify for a major tournament and the fans will start watching the local league - no need for fancy names and all.



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